Photographer: Tomi Mäkipää
Finelcomp has signed a cooperation agreement with skier Kerttu Niskanen. The company will be one of the two main partners for Niskanen in seasons 2020–2021 and 2021–2022. ”We may compete in different fields, but our values are the same. We strive to succeed with uncompromising persistence and genuine passion”, both parties state.
– Kerttu Niskanen is one of Finland’s best skiers, and she is reaching for the top of the world with the same Finnish gutsiness and integrity as we are. In her impressive career, Kerttu has given unforgettable moments of suspense to us sports fans. And yet I firmly believe that her greatest successes still lie ahead, Finelcomp’s CEO Esa Kivi says about the background for the cooperation.
– As a company, we seek strong growth both domestically and internationally The World Cup of cross-country skiing takes place in areas that interest us from a business perspective, and this naturally adds a lot to the attractiveness of the sport. We feel that Finelcomp's values are personified in Kerttu in a wonderful way.